BRAND IDENTITY

Digital Edge

Visual Identity System
Brand Guidelines
E-Publication

At the forefront of cutting-edge technology, Digital Edge stands as a pioneer increating and managing state-of-the-art,energy-efficient data centers, enriched with a multitude of connectivity options. Our mission was to establish a unique brand identity that mirrors their role in revolutionizing digital infrastructure across the Asia Pacific.

Our creative journey led to the inception of “The HyperGrid” – a key decorative feature in our branding toolkit. This innovative element symbolizes the intricate web of data, numerous data points, and the myriad interactions and experiences that Digital Edge’s advanced operations enable. The HyperGrid goes beyond mere aesthetics; it captures the essence of our organization’s dynamic energy, vibrancy, and diverse nature.

Designed with versatility in mind, The HyperGrid serves as a dynamic tool, adaptable across various applications to elevate visual engagement and attractiveness. However, its deployment is guided by a foundational set of rules and principles, ensuring that it consistently aligns with and enhances our brand’s core identity.

THE HYPERGRID GRAPHIC DEVICE

Brand Visual Identity System

Selected Pages from ESG Report 2023

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U Mobile | Brand Identity