NON FICTIONAL CAMPAIGN

CELEBRATE THE UNCELEBRATED

ADVERTISING, VIDEO & COPY WRITING

Background

With comparison, comes the pursuit of perfection. This pursuit often leads to depression, anxiety and isolation. The development of social media has contributed to this due to the comparative nature it brings about.

From the number of followers and likes to filtered images and experiences shared online, these are just some of the many ways people compare their lives with others. Humans Unheard is an initiative that invites people to to challenge the current narrative and constructs that has been built on social media by celebrating the ones who don’t get celebrated.

Through empathy and compassion, this campaign aims to not only bring awareness to the links of social media and mental health but also inspire the ones who are victims by these issues by sharing untold and unheard stories of people all over the world.

campaign video

print advertisements

CALL TO ACTION ON INSTAGRAM :
WHO NEEDS TO BE CELEBRATED TODAY?

To get people involved, there will be a call to action that asks “Who needs to be celebrated today?” They can then send in stories and images of people who have not been celebrated enough. This will also expose readers to understanding the cause and how they could potentially help.